* 1904: CARTWRIGHT'S LADY'S COMPANION , R.S. CARTWRIGHT PUBLISHERS (LONDON, 1904 ): Issue 619

 

1904: CARTWRIGHT'S LADY'S COMPANION, R.S. CARTWRIGHT PUBLISHERS (LONDON, 1904): Issue 619

 

Cartwright's Lady Companion was a magazine published specifically and only for women and young ladies. 

 

 

The weekly magazine issue I am sharing advertisement content today was published on the 15th of October 1904. The publisher of the magazine was R.S. Cartwright, based at Johnson's Court, Fleet Street, London, England.

 

Once of the few existing Cartwright's Lady's Companion issues can be accessed free of charge via,

 

1. Australia Museums of Applied Arts and Sciences

 

Below, I quickly review issue 619 which I own, and I will be donating to a Museum or Archive in a few years’ time.

 

 

 

 

 

 

As you can see from the picture above this magazine issue costed one penny (1d.) and included a free pattern. The contents were as per box on top right of photo,

*Fiction stories (one COMPLETE STORY '"The Little Brown Bird" and one NEW SERIAL STORY " Can a Man be true?")

*GRATIS PATTERN Lady’s Nightdress

* Fancy work - Work on Algerian Canvas

 * Cookery - Cheesecakes in Variety.

Etiquette- Ideas for Parties.

* Home Gardening - Daffodils and Narcissus

*Acrostics 

*The Latest Fashions.

* Children's Corner.

*Editorial Chat.

* Photograph Delineations.

*Answers to Correspondents &c., &c.

 

 

 

Next, I present you with the advertisements,

 

 

Above: From left to right and from top to bottom: Advert for THE BRADFORD MANUFATURING Co. Ltd., Depot N. Bradford, Advert for EDMONDSON'S WAREHOUSE, Ltd. Country Department, Leeds, Advert for BEECHAM'S PILLS  , Advert for ROBINSON & CLEAVER, Ltd. Belfast, 156-176, Regent Street, London, W.   Manufacturers to His Majesty the KING, and H.R.H. the PRINCE OF WALES and Advert for RED, WHITE & BLUE COFFEE (“In making use LESS QUANTITY, it being so much stronger than ordinary COFFEE").

 

 

 

Above:          LEACH'S FANCY BALL COSTUMES OFFERS:

COLUMN A :  NEW EDITION PRICE 6d. EACH : NO. I FOR LADIES AND YOUNG LADIES NO.2 FOR GIRLS AND BOYS : CONTAINS OVER 80 DESIGNS OF HISTORICAL AND PICTURESQUE CHARACTERS FOR FANCY BALLS, WITH CLEAR INSTRUCTIONS FOR CUTTING OUT AND MAKING QUANTITY OF MATERIAL REQUIRED . CHEAP PAPER PATTERNS OF EVERY COSTUME. BY POST SEVEN STAMPS

COLUMN B: PRICE 2d.  HOW TO DANCE BY AN M.O.: GIVING THE STEPS AND FIGURES OF ALL THE NEW VALSES AND SET DANCES. HINTS ON TOILET AND THE BALL ROOM, &c., BY POST, IN ENVELOPE, 3d. ALSO A SMALL POCKET EDITION NEATLY BOUND IN CLOTH, PRICE 6d.: POST FREE, IN ENVELOPE, 7d. OF ALL NEWSVENDORS"

R.S. CARTWRIGHT, 8&9, JOHNSON'S COURT, FLEET STREET, LONDON, E.C. "

 

 

NOTE: The author used ' of all vendors'.

 

 

 

Above: From top to bottom and from left to right: Advert for EDWARDS' DESICATTED SOUP - Slogan “This is the penny packet, dear”.

 

Advert for LEATHLEY’S WYLWYRWELL, Dep. 62, Dress Warehouse, Armley Leeds.

 

Advert for BAGLEY & WRIGHTS " BRIGHTEYE" - Slogan "The most popular thread for Embroidery, Crochet and Knitting. Lustrous like silk. Brilliant Colours and White. Sold by all Fancy Drapes and Berlin Wool Repositories".

 

Advert for JOHNSON BROTHERS Ltd. Dept. 1, Bottle Dye Wks., Liverpool. Slogan " DYEING - WHY NOT SAVE EXPENSE?"

 

Advert for WILLIAMSON'S DURABLE DRESS STUFFS, Christopher Williamson, Desk A, 91, Edgware Road, London, W. Slogan " DURABLE DRESS STUFFS, NEW & STYLISH EFFECTS - UNRIVALED VALUE".

 

Advert for LEACHE'S HOUSEHOLD ACCOUNT & COOKERY BOOK, Priced 2d.  (Same address as publisher of magazine issue reviewed in this article)

 

Advert for LEACHE'S HOME LAUNDRY BOOK, Priced 2d.  (Same address as publisher of magazine issue reviewed in this article)

 

Advert for NOTTINGHAM LACE CURTAINS, WHOLESALE MANUFACTURING Co., Dept. 39, NOTTINGHAM.

 

Advert for ICILMA FLUOR CREAM, ICILMA Co. Ltd. (Dept.27), 142 Gray's Inn Road, London, W.C. . Slogan " Beauty".

 

Advert for Dr Mackenzie’s Arsenical Soap, " Of all Chemists and stores or S. Harvey & Co. Ltd. (Dept. 27), 142, Gray's End Road, London, W.C. 

 

 

Note: For chemicals and creams such as Icilma Cream I recommend you making use of the British Science Museum online collection which can be accessed here https://collection.sciencemuseumgroup.org.uk/search?q=ICLIMA%20FLUOR%20CREAM

 

 

 

Above: From top to bottom and from left to right:  JOHN NOBLE SUPPLIER OF COATS, SKIRTS, FABRICS AND FREE PATTERNS, John Noble Ltd. 21 Brook St. Mills, Manchester. Slogan " YOUR NEXT COSTUME OR COAT". 

 

Advert for ERASMIC SOAP, THE ERASMIC Co. Ltd. (Dept. 5), WARRINGTON.

 

Advert for PETROL HAHN FOR THE HAIR, 24 Coronation House, Lloyds Avenue, London E.C. Slogan " Beautiful Hair by using Petrol Hahn".

 

Advert for FER BRAVAIS (Bravais Iron), FER BRAVAIS, No. 20 Coronation House, Lloyds Avenue, London, E.C. Slogan " The best-known remedy for Blood weakness".

 

Advert for FRAME-FOOD, Frame Food Co. Ltd, Battersea, London, S.W. Slogan " Nourish and Flourish! FRAME FOOD (FOR BUILDING UP THE FRAME) - PUT IT TO THE TEST".

 

Advert for LINENS, LINENS, S. PEACH & SONS, Curtain Manufacturer, Box 173, NOTTINGHAM.

Advert for DAINTY BLOUSES CREPE ORIENT, ROBERTS Drapery Warehouse (Dept. 9), THAME. Slogan " FASCINATING NOVELTY PATTERNS FREE”.

 

Advert for 3003, "ANTICAPILLA" (Registered). Mr. R. H. THOMPSON Dept. G. 149, Stran, London, W.C. Wholesale - Barclay's. Slogan " A CURE REGISTERED BY GOVERNMENT! SUPERFLUOS HAIR!"

 

Advert for REAL HAIR TAILS AND FRINGES 2/6 EACH, Mrs. C.A. Drew, Practical Wig Maker, Transformations, &c., 394, Essex Road, and 24, Midway Grove, Islington. Slogan " ILLUSTRATED CATALOGUE (POST FREE) " 

 

Advert for LEACH'S ART OF DRESSMAKING. No. 23 BODICE AND BLOUSE NUMBER, by R.S. Cartwright, Address as per Magazine address. Slogan " With Gratis Pattern of the Newest Blouse".

 

 

Advert: Armour's Extract of Beef.

 

 

 

 

Above Advert for Home Life Magazine, October 1904

 

 

Above Advert for Kaputine over the counter drug. Slogan " Cures in Ten Minutes".

 

Above: Several adverts for cleaning products and for Lewis's Velvet fabric stockist and supplier based in Manchester.

 

Above advert for iron-based drug available over the counter. Phosferine recommended by the 1904 Wrestling World Champion

 

Next a few adverts without annotations as product, company name and business address visible from pictures.

 

 

 

 

 

 

 

 

 

Above: Separate Leaflet with Whiteheads York Tailor made Outfits, Telegraphic address " Modish, York". Slogan: Latest Novelties at Popular Prices "

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For archival research on magazine, please note that the magazine evolved into Leaches Lady's Companion (many issues published during World War I) and finally as Lady's Companion.

 

Ariane Brito

London, 19^th July 2020