We are now in 2020, Cov-19 pandemic, economic crisis, religious extremism and the dying threat of extreme right have dominated the news and yet families have turned more towards revival of traditional rituals and celebrations.
Maybe is the lockdown - maybe is the assertion that material things really count very little in keeping traditions alive and maintaining the real meaning of celebrations like Christmas, the Passover and Ramadan-, maybe is the quickest and easiest way to enjoy little moments of art crafts or maybe is technology taking over our lives in a very convenient and cheaper way ; whatever 'maybes' you feel can justify the new trends of e-patterns rise in conjunction with regression to unmaterialistic traditional rituals celebrations, Leisure Arts Publisher once again is on the lead in upkeeping tradition at the quickest, cheapest and high quality manner possible and imaginable.
Why do American Corporations always have the ' know how' to make sales so easy? In the case of Leisure Arts Publisher I feel is because it comes with being an American Corporation, is a reflection of the rise of the fittest in the world of conception and sales of products! What we might think is just tech and expensive education combined, is actually genius and if not, how come Leisure Arts Publisher just delivers low cost Christmas tree decorations with Religious meaning, simplicity and golden quality like the Divine Cross Stitch Christmas Ornaments pattern while Dimensions Crafts Publisher still charges £22.37 on Amazon.uk for a Gold Counted Cross stitch package of six Christmas ornaments?
Is it because Dimensions haven't caught up with reality that most people no longer feel that Christmas in cottages depict the real Christmas meaning or is it because Dimensions haven't caught up with reality that most people that are into cross stitching Christmas crafts can download cross stitch Christmas stocking patterns from Pin interest and are looking for something else beside Father Christmas figure on a Christmas stocking ?
Competing with Pin interest intellectual property theft is not something that most Crafts Companies are catching up to, yet Vervaco and Leisure Arts are really good at keeping Pinterest intellectual property thieves away!
Amazon.co.uk and ebay are infested with copies of wool cross stitch kits shipped from China . Most kits are either poppies or Father Christmas and have a lot of red colours, cheap wool , canvas that easily unthreads at the edges , but it covers the leisure art purpose of bringing relaxation to the crafters lives and joy to the receivers of gifts, presents, products or whatever other purpose it serves, personal or commercial. When a Crafts company follows the religious purpose of the celebration, in a pandemic period, in an economic recession period, is actually targeting the majority of the crafters population because when crafters craft commercially during a religious holidays they are celebrating the Religious holidays purpose itself and not the commercial version of its purpose, which is found in big malls, shopping sprees - in nothing oriented towards buying handmade crafts at " a not exactly cheap price", because it is the period where the crafters sell more and is the period where leisure crafters spend more time at home stitching along with other crafters, virtually or in their community, or celebrating the real purpose of the holiday that tend to comes with long periods of reflection and non materialistic view of what is truly valuable or not: crafts are valuable but are not widely placed in shopping malls nor would make the quick profit that mass importation from industrial crafts make from China and India imports!
That is, until an American Corporation gets in the picture! There is no competition and there is no competing with Leisure Arts Publisher and that is why one of a much cherished book on my shelf like Leisure Arts ' 50 NIFTY CHRISTMAS ORNAMENTS' with pictures of activities that I did with my mom decades ago , still are kept and divulged at a faster -instant really - pace via the internet.
And that is why that Leisure Arts Publisher have 2986 items listed under the search ' Christmas e-patterns' , because we as good sheep still flock to what is holly, what is safe, what is comfortable in our niches and family homes, while pigs still run towards the abysm , which is really the choice of buying kits who are released too late in the year, with overcomplicated patterns of constantly changing colours and stitches, while Leisure Crafts e patterns cover needlepoint, crochet but also crafts for crafters who don't like needles, paints, nor mess, but would rather to do crafts with solid materials as pipe cleaners.
Though this is the case and an American corporation is on the lead, stay with me , stay tuned as I execute a few mini Christmas kits and review it quickly just in time for you to make up your mind while strolling along the street and feeling bombarded with so many Christmas crafts magazines and seasonal cross stitch kits.
Until next time,
Best wishes,
Ariane
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